Umbel, a leading customer data platform headquartered in Austin, TX, today announced that Lisa Pearson will join the company as Chief Marketing Officer. Pearson brings over 20 years of experience as a business leader with a strong track record of scaling global brands including Procter & Gamble, Dell, PepsiCo and many pre and post IPO companies. Pearson was recently the Chief Marketing Officer for Bazaarvoice (NASDAQ: BV) where she led all aspects of the global marketing organization and was a key member of the team that took the company public in 2012. Pearson will be responsible for developing and deploying Umbel’s global marketing strategy, reporting to CEO, H.O. Maycotte.
Read the full press release here.