Fashion and tech have a very long, very nuanced relationship. After all, the two industries share one seriously core principle to success: ingenious design.
What is Chanel without the little black dress? What is Google without the Google Doodle? What is Alexander McQueen without grunge? What is Apple without typefaces?
Nothing. Without their signature stylings and offerings, without the radically simple designs and recognized-anywhere trademarks, these brands would crumble. But with them, they have become household names, their founders idolized, their companies coveted, their products something all of us have, will or seriously want to drop our next paycheck on.
“What is Chanel without the little black dress? What is Google without the Google Doodle?”
It’s no wonder then that fashion and tech have intertwined themselves within the other’s industry. It was Burberry that first used the new iPhone to stream a fashion show. It was Ralph Lauren and Tory Burch to first make the Fitbit attractive to fashionistas. It was DVF to first sell designer Google Glass frames.
And for us here at Umbel, we believe that it is the fashion industry that can truly propel big data to reach its fullest potential, which is why we’re heading to Brand Innovators Fashion Week in New York City today.
We’re sending two Umbel reps to the biggest fashion brand marketers conference in the U.S., not even a week after the finale of #NYFW. We’ll be hearing from the likes of Mae Bergen, Director of Digital at DANNIJO, a once-startup brand turned haute thanks to the company’s strategic use of Instagram. Heather Kaminetsky, Vice President of Marketing for the Americas at NET-A-PORTER.COM, will also be speaking, likely shining a bit of light into the insane success of the e-commerce company’s digital magazine (seriously, it rivals the likes of Vogue). Pulling in the beauty side of the industry, Leah Thelen, Director of Interactive Marketing and e-Commerce at L’Oreal USA, will be giving insight into how community listening lead the company to produce sulfate-free products and begin to re-educate American women on hair products, ingredients and health.
Don’t worry, though, fellow big data industry buffs. We’ll be live-tweeting the event on our Twitter account, and you can follow both John and Shawnasee, our Umbel reps, for up-to-the-minute info on the speakers, the setting and what is sure to be a lot of fashion, retrial and big data insight.
We’re looking forward to continuing to connect the dots between smart fashion companies and the tech that empowers them.