We’re thrilled to announce our acquisition of Lodestone, a multi-channel fan engagement company. What does this mean for our business? With the acquisition of Lodestone, Umbel will now offer over 70 different ways for brands to engage with their customers and fans, in mobile apps, in-venue, on-air, online and via social media. By joining forces with Lodestone, we can further empower companies to further personalize and deepen relationships with their consumers, and to achieve the kind of inspired, rapid business growth that can only come from a deep understanding of what motivates your audience.
“The acquisition of Lodestone will allow us to create a customized experience for each client and campaign for the first time,” stated H.O. Maycotte, CEO of Umbel. “Using Lodestone’s unique technology to gather first party data, combined with our platform’s sorting and segmenting capabilities, clients will now receive a unified front to backend integration.”
Umbel’s platform is instrumental for sports, media, entertainment, nonprofit and other organizations who are trying to tap critical, data-driven insights about their fan base to plan their next move and grow revenue. To learn more about the acquisition, Umbel and Lodestone will be hosting a webinar to discuss new features and offer the opportunity for Q & A on Friday, June 17th at 11 AM.
To view the full press release, click here.