Is your customer data stored in several different places?
Perhaps you have customers in your CRM, but also have customers on social, in your loyalty programs and maybe even on mobile devices.
So what do you do when your customer database scales and you can no longer have a deep understanding of your customer profiles and their preferences? How do you wrangle all your data so that you can have one unified vision of your customer — and ultimately make smarter marketing decisions?
Join Umbel for our webinar on Unifying Customer Data: Your Guide to Getting Started where we will cover:
- How you can get your C-Suite to agree on a unified data vision
- Common hurdles and how to overcome them when unifying data
- What your technology needs are for data unification
- What types of campaigns you can execute once your data is unified
- Examples of companies who have mastered data unification
Webinar Date: Wednesday, June 17, 2015 at 11 AM CST