Music and Entertainment
Fan Engagement Starts Here

logos for AEG Presents, Lou Dog Events, tiff, Turner, Sony Music, Front Gate Tickets, Universoul Circus, Day for Night, and Austin City Limits Live

Why the hottest venues turn to Umbel

four ticket stubs
Sell more
tickets
ID cards showing fan data
Convert unknown fans
to known customers
two hands shaking with a dollar sign above them
Drive sponsorship
revenue
Uri Bogler
Uri Bogler
Front Gate Tickets
Vice President of Marketing

“We empowered our clients to take action with their data through highly targeted marketing campaigns that increase ticket sales.”

See their story

Sharilyn ACL
Sharilyn Mayhugh
Austin City Limits Live
Director of Marketing

“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”

See their story

Sell out events

Run hyper-targeted 5x-40x ROAS campaigns

Set your sights on specific audience segments with marketing and advertising messages and offers they can’t refuse. Filter down by:
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Demographics

Gender, age, marital status, household income, ZIP code, education, children, and more

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Behavior Data

Past ticket and merchandise purchases, video views, website visits, social media posts, etc.

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Brand Affinities

Fans’ top brand affinities including cars, apparel, TV shows, alcohol, sports teams, etc.

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Lifetime Value

Identify high-value customers based on lifetime value to optimize advertising and ROI.

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Find your most valuable fans

Use our lookalike modeling to hunt down superfans-in-training, even if they aren’t in your database (yet).

Retain and upsell premium ticket holders

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Bring VIPs back year after year

Identify your high-value fans and understand them so your platinum fans come back event after event (and then turn them into all-access, super-platinum fans).

Personalize outreach

Do you know how to talk to your best fans? Arm premium ticket sales reps with first- and third-party data to engage individual prospects.

Turn hidden fans into engaged customers

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Engage fans wherever they are

Drive a personalized fan experience with Umbel’s Activation campaigns to collect first-party data and excite fans across every channel.

Contests, meme generators, personality quizzes, unlock codes, and tons of other options help turn your secret admirers into ticket buyers.

Uncover more about event-goers

Use Activation campaigns and in-venue systems to collect data from fans wherever they’re hanging in your venue–even if they didn’t buy tickets directly from you:

Wi-Fi

Gate your Wi-Fi to know who’s in your venue and what they’re up to.

RFID icon

RFID chips & beacons

Collect and connect fan data around your venue using wristbands, and more.

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POS systems

Collect data from food and drink vendors, merch sales, etc.

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Mobile Apps

Track downloads, logins and app engagement to personalize content.

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Ticketing data

Get an in-venue view of your most valuable ticket buyers.

Increase digital sponsorship opportunities

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Beyond static billboards

Leverage engaging data-collection campaigns like contests and trivia as new inventory for current and potential sponsors with our Digital Sponsorship Suite.

Prove value to sponsors

Show your sponsors exactly who’s viewing and engaging with content and campaigns, and how fans’ love of those brands grows and grows.

Discover sponsors and artists fans will love

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Combine siloed sources

Use brand affinity data from your Umbel campaigns to book the artists fans won’t want to miss.

Find the right sponsors

Sign up sponsors that your fans recognize and love, or show sponsors that the audience they want to target is at your events.

Access and act on fan data

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Unite data and understand fans

Connect data from any source into Umbel’s first-party data management platform for a 360 view of every fan across every channel.

An actionable view

Fan data is great, but you need to actually use it. Umbel’s intuitive platform lets you quickly move on your most important fan data to sell on the channels where it matters most.

Get Started

Intrigued, but want a little more?
I’m VERY interested