Convert Unknown Fans Into Your Best Customers
Uncover “hidden” fans
Ticket resellers and groups make it tough to know who’s coming to events—and how to keep them coming back. Umbel’s Activations take the guesswork out of ticket sales and marketing: sweepstakes, trivia, digital scratch-offs, coupons and more bring new leads into your database.
Vital social data at your fingertips
Social authentication gathers rich data about fans, including demographics, likes, and interests. That’s sent directly into our platform along with your sources like marketing automation, CRM, and ticketing data for you to run personalized campaigns.
Increase retention and fan engagement
Use Umbel Activations to build loyalty programs, run contests, leaderboards, scratch-off games and more. Collect more and more data over time to personalize future campaigns that increase season-ticket holder retention and repeat purchases.
Clone your best customers
Add new fans to your database with reach extension campaigns using segments based on the demographics, behaviors, and brand affinities of your biggest spenders.
Better yet, find leads already in your database by using Umbel’s lookalike lead scoring based on every data point you have on your audience.
Drive home the right message at the right time
Develop messaging tuned in to different segments in your audience. Engage fans with subject lines, calls-to-action, and headlines relevant to their unique interests.
Export segments for high ROI marketing and advertising campaigns across the channels where your audience leaves its digital footprint including social, email, web, and more.
Empower your premium sales teams
Warm up your sales calls no matter how cold they are. Offer sales teams interests and demographics about specific fans directly into your CRM so they can personalize their outreach.
Score leads to allow salespeople to start outreach to their best bets instead of going in blind.
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”
Ready to start converting fans?
Request a demo to see how you can use Umbel to reach fans in less than 2 weeks.