Convert Unknown Fans Into Your Best Customers

Increase sales with Activations to know your fans.

Uncover “hidden” fans

Ticket resellers and groups make it tough to know who’s coming to events—and how to keep them coming back. Our audience platform activations take the guesswork out of ticket sales and marketing: sweepstakes, trivia, digital scratch-offs, coupons and more bring new leads into your database.

Three examples of Engagements including a meme generator, watch and win, and a scratch off code.

Vital social data at your fingertips

Screenshot from Umbel platform with a zoom in on demographics

Social authentication gathers rich data about fans, including demographics, likes, and interests. That’s sent directly into our platform along with your sources like marketing automation, CRM, and ticketing data for you to run personalized campaigns.

Increase retention and fan engagement

Use our audience platform’s Activations to build loyalty programs, run contests, leaderboards, scratch-off games and more. Collect more and more data over time to personalize future campaigns that increase season-ticket holder retention and repeat purchases.

Clone your best customers

Add new fans to your database with reach extension campaigns using segments based on the demographics, behaviors, and brand affinities of your biggest spenders.

Better yet, find leads already in your database by using our audience platform’s lookalike lead scoring based on every data point you have on your audience.

Example of lookalikes grouped together in a cloud of audience and fan data

Drive home the right message at the right time

Screenshot from Umbel platform showing the performance of a campaign in terms of impressions, clicks, and conversions

Develop messaging tuned in to different segments in your audience. Engage fans with subject lines, calls-to-action, and headlines relevant to their unique interests.

Export segments for high ROI marketing and advertising campaigns across the channels where your audience leaves its digital footprint including social, email, web, and more.

Empower your premium sales teams

Warm up your sales calls no matter how cold they are. Offer sales teams interests and demographics about specific fans directly into your CRM so they can personalize their outreach.

Score leads to allow salespeople to start outreach to their best bets instead of going in blind.

Flowchart showing more detailed fan records coming out of the Umbel platform

Get Started

Uri Bogler
Uri Bogler
Front Gate Tickets
Vice President of Marketing

“We empowered our clients to take action with their data through highly targeted marketing campaigns that increase ticket sales.”

See their story

Ashley Kahler
Ashley Kahler
Brooklyn Sports & Entertainment
Sr Director, Partnership Marketing & Brand Strategy

“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”

See their story

Chris Kaiser
Phoenix Suns
Director Of Marketing & Brand Strategy

“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.

See their story

Supercharge Sponsorships Feat. Brooklyn Sports
SportTechie: Create the Ultimate Fan Experience
Marketing When Fan is King feat. COTA, FloSports

Ready to start converting fans?

Request a demo to see how you can use our audience platform to reach fans in less than 2 weeks.