Increase your digital inventory with sponsorable campaigns that engage fans in-venue and online. Incorporate fan loyalty programs and engaging fan experiences in your sponsorship inventory.
2. Over 70 Ways for Sponsors to Engage Fans
With Umbel you can use over 70 methods to engage fans and collect 25,000+ data points per fan. Run contests, leaderboards, scratch-off games and more, and then show sponsors exactly which fans they were able to reach.
3. Create New Digital Inventory
Create new digital campaigns to engage sponsors across web, mobile and social.
4. Identify High-Value Fan Segments
Group fans by demographics, brand affinities, behaviors and lifetime value so you can help sponsors run targeted and personalized campaigns with higher conversion rates. Create customer segmentsin seconds based on the following:
Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more
Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.
Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.
Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI
5. Get Data on Fans Who Engaged with Sponsored Campaigns
Acquire detailed data about the fans who interacted with a sponsor's brand. Report back on the demographics, behaviors and brand affinities of the fans that the sponsor reached.