How Sports Teams Create New Sponsorship Inventory

Create engaging fan experiences across every channel for brands to sponsor.
How Sports Teams Create New Sponsorship Inventory

1. Add Sponsorship Inventory & Enhance In-Stadium Experiences

Before, during and after the game, you can use the real-time data Umbel collects to create new fan experiences. Send personalized offers, coupons, video clips, and more via mobile apps and in-stadium digital screens.  Build fan loyalty and add new fan experiences to your sponsorship inventory.

2. Over 70 Ways for Sponsors to Engage Fans

With Umbel you can use over 70 methods to engage fans and collect 25,000+ data points per fan to prove value to sponsors. Run contests, leaderboards, scratch-off games and more, then show sponsors exactly which fans they were able to reach.

3. Give Sponsors a 360-Degree Fan View

Umbel connects data across Ticketmaster, your website, mobile apps, food vendors, in-stadium beacons, Wi-Fi routers, and more to offer a complete view of your fans. Use that data to show sponsors they are reaching the right people, with the right messages, on the right channels.

4. Identify High-Value Fan Segments

Group fans by demographics, brand affinities, behaviors and lifetime value so you can help sponsors run targeted and personalized campaigns with higher conversion rates.  Create customer segments in seconds based on the following:


Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more

Behavioral Data

Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.

Brand Affinities

Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.

Lifetime Value

Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI


5. Show Sponsors What Your Fans Love

Yoou can use Umbel to find your fans' favorite beers, clothing brands, cars, airlines, TV shows etc. Use this data to find sponsors, prove audience value and generate ideas for new campaigns sponors can promote.


See How Leading Organizations Are Using Umbel

Circuit of the Americas

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Indiana Pacers

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Florida Panthers

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Ready to Start Adding Sponsorship Inventory?

Request a demo to see how you can use Umbel create new sponsorship inventory in less than 2 weeks.

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