How Sports Teams Create New Sponsorship Inventory

Create engaging fan experiences across every channel for brands to sponsor.
How Sports Teams Create New Sponsorship Inventory

1. Add Sponsorship Inventory & Enhance In-Stadium Experiences

Increase your digital inventory with sponsorable campaigns that engage fans in-venue and online. Incorporate fan loyalty programs and engaging fan experiences in your sponsorship inventory.

2. Over 70 Ways for Sponsors to Engage Fans

With Umbel you can use over 70 methods to engage fans and collect 25,000+ data points per fan. Run contests, leaderboards, scratch-off games and more, and then show sponsors exactly which fans they were able to reach.

3. Create New Digital Inventory

Create new digital campaigns to engage sponsors across web, mobile and social.

4. Identify High-Value Fan Segments

Group fans by demographics, brand affinities, behaviors and lifetime value so you can help sponsors run targeted and personalized campaigns with higher conversion rates.  Create customer segments in seconds based on the following:


Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more

Behavioral Data

Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.

Brand Affinities

Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.

Lifetime Value

Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI


5. Get Data on Fans Who Engaged with Sponsored Campaigns

Acquire detailed data about the fans who interacted with a sponsor's brand. Report back on the demographics, behaviors and brand affinities of the fans that the sponsor reached.


See How Leading Organizations Are Using Umbel

Circuit of the Americas

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Indiana Pacers

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Florida Panthers

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Ready to Start Adding Sponsorship Inventory?

Request a demo to see how you can use Umbel create new sponsorship inventory in less than 2 weeks.

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