Curated Segments

Target premium sports fans

Uncover your best audience segments.

You know you need to segment your fans for your marketing and ticketing campaigns. But are you using the best segments that will deliver you and your team the most revenue? How about we identify and curate those high-value segments for you.

Campaigns as unique as your fans.

Drive hyper-targeted campaigns to segments that will maximize revenue, including:

  • Premium buyers

  • Opponent affinities

  • Weekend vs weekday preference

  • Theme nights

How the Florida Panthers Achieved 12.5X ROI


How does it work?

With specialized data mining and segmentation practices, Umbel creates evergreen segments so you can drive forward your business goals while delivering ROI and maximizing efficiency.

Want to get started? If you’re already an Umbel client, reach out to Client Partner. If you’re not (yet), click below to see how we can help you reach your most valuable fans.

Reach Your Best Fans