Segment customers in real time based on virtually any data point Create and combine custom segments to find the exact customers you want. Segment based on any data point you have tied to the customer.
Easily collect customer interests, demographics and insights for segmentation Use Umbel activators to collect insightful data about your customers including their demographics, interests, brand affinities and more. Use these data insights to create valuable customer segments.
Automatically calculate lifetime value for any segment Quickly discover which customer segments drive real ROI. Umbel automatically calculates the lifetime value of individual customers and customer segments.
Export, target and take action with your segments Take action with your segments by exporting email addresses, running Reach Extension campaigns to target look-alike audiences, sending data to your personalization systems, funneling data into your CRM, and more.
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