Enhance in-stadium and online experiences with digital sponsorships
Increase your sponsorship inventory and create new revenue streams with digital sponsorships. Give sponsors a unique opportunity to interact directly with your fans across all channels including web, mobile, social and in-venue with minimal time, effort and implementation cost.
Give sponsors creative ways to engage fans
With Umbel you can run contests, leaderboards, scratch-off games and more while collecting data on your fans and giving sponsors a creative way to promote their brand.
Identify high-value fan segments for sponsors to target
Group fans by demographics, brand affinities, behaviors and more so you can promote these digital sponsorships to fans with targeted and personalized campaigns that drive higher conversion rates.Create customer segmentsin seconds based on the following:
Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more
Past ticket and merchandise purchases, video views, website visits, social media posts and more
Fans' Top brand affinities for cars, apparel, TV Shows, alcohol, soft drinks, sports teams, etc.
Show performance metrics and ROI to sponsors
With traditional sponsorship inventory, it can be hard to give your sponsors data about campaign performance beyond media impressions.
With Umbel's digital sponsorships, you can help your sponsors justify their investment with data including conversions, engagement metrics, impressions and more.
Acquire fan data and new leads for your sales team and sponsors
Umbel allows you to acquire detailed data about the fans who interacted with a digital sponsorship. Grow your own database and report back to sponsors on the demographics, behaviors and brand affinities of the fans that interacted with their brands.
With opt-in capabilities, you can give your sponsors and sales teams lead lists and contact information for the fans who want to learn more about each of your brands.