Attract & Keep Members With Data

See how leading organizations are using Umbel to collect data, understand their members and drive memberships.
Attract & Keep Members With Data

1. Get A Complete View of Every Member

Umbel connects data across your website, mobile apps, in-venue beacons, Wi-Fi routers, and more to offer a complete view of your members. Reach the right people, with the right messages, on the right channels, in real time.

2. Grow Your Database & Reach More Members

Engage members and collect first-party data in minutes. With Umbel you can use over 70 methods to engage members and collect over 25,000 data points per person. Run contests, accept event RSVPs, gate Wi-Fi and more.

3. Identify High-Value Member Segments

Group members by demographics, brand affinities, behaviors and lifetime value to run targeted and personalized campaigns with higher conversion rates. Use Umbel to create member segments in just seconds based on:

Demographic Data

Gender, Age, Marital Status, Household Income, ZIP code, Education, Children and more.

Behavioral Data

Purchases, video views, website visits, social media posts and other interactions.

Brand Affinities

Members' top brand affinities including cars, apparel, TV Shows, drinks and more.

Lifetime Value

Identify high-value members based on lifetime value to optimize advertising & ROI.


4. Sell More Memberships

Umbel enables organizations like the YMCA of Austin and Denver Museum of Nature and Science target the right members with the right messages. Our look-alike algorithms help find new members that are similar to existing ones and target them on Facebook, Twitter, Google and other channels. Start selling more memberships in just days.

5. Enhance Member Experiences 

Use the real-time data Umbel collects to improve member experiences. Send personalized offers, coupons, video clips, and more via mobile apps and in-venue digital screens.  Build loyalty and keep members engaged.

6. Learn What Your Members Love

Membership based organizations can use Umbel to find their members' favorite drinks, clothing brands, cars, airlines, TV shows and more. Use this data to execute marketing campaigns that are relevant to the things your members love.


See How YMCA of Austin Drives Membership with Umbel

View Case Study >

Ready to Start Driving Memberships?

Request a demo to see how you can use Umbel to attract and retain members in less than 2 weeks.

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