Engage fans and personalize marketing campaigns

Collect data and understand your audience with a 360-degree view.

Incentivize fans to share first-party data

Relying on third-party demographics? With Umbel, you can run engaging contests, leaderboards, scratch-off games and more.

You’ll collect data directly from your fans to add new fans to your database and know existing fans better with detailed social data.

Three examples of Engagements including a meme generator, watch and win, and a scratch off code.

Combine data from siloed sources

illustration of various icons filtering into Umbel: Facebook-style thumbs up, baseball cap, email with dollar sign, ticket, football on a smartphone, and a heart in a speech bubble

Don’t let data remain inaccessible by key parts of the organization. Bring together the fan data you need to reach your fans including your marketing automation platform, CRM, email provider, ticketing providers, social platforms, and more.

Find your most valuable audience segments

Screenshot from Umbel platform with a zoom in on demographics

Group fans by demographics, brand affinities, behaviors and more and find out what your best customers have in common. Create custom segments in seconds based on the following:

Demographics: gender, age, marital status, household income, ZIP code, education, children and more
Behaviors: past ticket and merchandise purchases, video views, website visits, social media posts and more
Brand affinities: fans’ top brand affinities for cars, apparel, TV shows, alcohol, soft drinks, sports teams, etc.

Deliver engaging messages to the right fans

Screenshot from Umbel platform showing the performance of a campaign in terms of impressions, clicks, and conversions

One size doesn’t fit all. Develop messaging tuned in to the unique segments in your audience. Engage fans with subject lines, calls-to-action, and headlines relevant to their unique interests.

Export segments for high ROI marketing and advertising campaigns across the channels where your audience leaves its digital footprint including social, email, web, and more.

Clone your best customers

Add new fans to your database with reach extension campaigns using segments based on the demographics, behaviors, and brand affinities of your biggest spenders.

Better yet, find leads already in your database by using Umbel’s lookalike lead scoring based on every data point you have on your audience.

Example of lookalikes grouped together in a cloud of audience and fan data

Get Started

Ashley Kahler

Brooklyn Sports & Entertainment

Sr Director, Partnership Marketing & Brand Strategy

“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”

See their story