Umbel for Entertainment

Sell More Tickets • Find New Sponsors • Enhance In-Venue Experiences
Umbel for Entertainment

Unite Your Data to Truly Understand Your Fans

Umbel connects your fan data across systems — both online and offline — cleans it, eliminates duplicates and enhances it with third-party data. It's like having a data warehouse for a fraction of the cost. Securely connect fan data from ticketing systems, social media, website visits, video views, mobile apps, beacons, RFID chips, Wi-Fi routers, in-venue vendors etc., and give all your teams easy access. Umbel continually syncs this data back to your existing systems so you can optimize campaigns in real time. Improve fan experiences pre-, during and post-events. 

Leverage Data to Sell Out Events  

Umbel enables entertainment clients like Transmission Events, Austin City Limits Live, Front Gate Tickets, and Bonnaroo to understand and segment customers based on ZIP code, household income, brand affinities, past purchases, online behaviors and more. Umbel’s look-alike algorithms help you find new fans that look like existing ones better than any platform. Targeted ads and offers served to this audience on Facebook, Twitter, Google etc. can drive 5x - 40x ROI. Umbel's seamless, easy implementation empowers you to sell more tickets in just days. And don't just sell tickets. Find the most valuable spenders with the highest per cap.

Grow Your Fanbase & Marketing Reach

Umbel’s data collection tools called Engagements enable you to securely engage fans and collect first-party data in minutes. Leverage social authentication anywhere your fans are (online and offline), to collect up to 25,000 data points per person. Combine existing marketing efforts with Engagements to run contests, gate Wi-Fi access, gate videos and website content, sell tickets and more. Engagements help teams collect first-party data, target lookalike audiences, find new fans, monetize followers on Facebook and Twitter, and sell more tickets and sponsorships.

Identify Superfans & High Per-Cap Spenders

Once you've unified all your data, you can access it all in one place to find valuable opportunities. Even non-technical teams can run complex queries, gain actionable insights and view trends. You can query your data based on demographics, brand affinities, behaviors and lifetime value to run targeted and personalized campaigns with a higher conversion rate and ROI. Optimize campaigns, target big spenders and enhance in-venue experiences based on your fans' interests. Umbel can help you create customer segments in just seconds based on:


Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more

Behavioral Data

Past Ticket & Merchandise Purchases, Video Views, Website Visits, Social Media Posts etc.

Brand Affinities

Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.

Lifetime Value

Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI


Use Audience Data to Sell & Renew Sponsorships

You can find the right sponsors and upsell existing sponsors based on deep fan data. Umbel's brand affinity data can help you prove that the audience that sponsors want to target, is the audience at your events. You can also show sponsors and advertisers exactly who's viewing your content, using your mobile app, engaging with you on social media amd much more. You can also use brand affinity data to find your fans' favorite beers, clothing brands, cars, credit cards, TV shows etc. and sign up sponsors that your fans recognize and love. 


Collect In-Venue Data Via Beacons, Wi-Fi & RFID

Live events, concerts, festivals, event management and venues are in a race to create more personalized experiences for fans. Umbel lets you collect customer data inside venues via Wi-Fi, beacons, RFID chips, POS systems (food, beverage, merchandise sales) and mobile apps, and combines it with your existing data for a complete fan view. During events, you can use real-time data to send personalized offers, videos, photos, venue maps and more via mobile apps and digital screens. Personalize in-venue fan experiences to build loyalty and keep fans coming back.


Gate the Public Wi-Fi Inside Your Venues to Identify Who's Actually in Your Seats

RFID Chips & Beacons

Collect & Connect Customer Data via Beacons and RFID Chips in Wristbands etc.

POS Systems

Access Customer Data From Your Food & Beverage Vendors, Merchandise Sale Areas etc.

Mobile Apps

Track Downloads, Logins and App Engagement to Identify Fans and Send Personalized Content

Entertainment Success Stories

Front Gate Tickets

View Case Study >

Austin City Limits Live

View Case Study >

Transmission Events

View Case Study >

VIDEO: Front Gate Tickets Success Story


VIDEO: ACL Live Success Story