Sell and Renew Sponsorships Using Data

Use fan data, including brand affinities, to tell a compelling story that will help you pitch new sponsors and retain existing sponsors.
Sell and Renew Sponsorships Using Data

1. Show Sponsors What Your Fans Love

Use Umbel to learn about your fans' favorite beers, clothing brands, cars, airlines, TV shows etc. Use this data to identify potential new sponsors or to tell a compelling story during the sales process.


2. Give Sponsors Data About Fans Who Engaged With Their Brand

Umbel connects data across Ticketmaster, your website, mobile apps, food vendors, in-stadium beacons, Wi-Fi routers, and more to offer a complete view of your fans. Give sponsors data about the fans who are engaging with their in-venue activations.

3. Provide Sponsors With Valuable Leads

Create sponsored campaigns and allow fans to opt-in to receive marketing messages from sponsors. Increase the value of sponsorships by giving sponsors targeted lead lists.

4. Identify High-Value Fan Segments for Sponsors

Group fans by demographics, brand affinities, behaviors and lifetime value so you can help sponsors run targeted and personalized campaigns with higher conversion rates. Use Umbel to create fan segments in seconds based on:


Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more

Behavioral Data

Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.

Brand Affinities

Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.

Lifetime Value

Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI


5. Add Sponsorship Inventory & Enhance In-Stadium Experiences

Increase your digital inventory with sponsorable campaigns that engage fans in-venue and online. Incorporate fan loyalty programs and engaging fan experiences in your sponsorship inventory.

See How Leading Organizations Are Using Umbel

Circuit of the Americas

View Case Study >

Indiana Pacers

View Case Study >

Florida Panthers

View Case Study >

Ready to Start Identifying New Sponsors?

Request a demo to learn how you can use Umbel to find new sponsors and show the value of your audience.

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