Umbel connects data across Ticketmaster, your website, CRM, mobile apps, food vendors, in-stadium beacons, Wi-Fi routers, and more to offer a complete view of your fans. Reach the right people, with the right messages, on the right channels, in real time.
2. Grow, Reach and Upsell Your Fan Base
Engage fans and add them to your database in minutes. With Umbel you can use over 70 methods to engage fans, collect emails and gather over 25,000 data points per person. Run contests, gate stadium Wi-Fi and use other engagements to continuously grow your fan database.
3. Identify High-Value Fans & Ticketholders
As your database grows, group fans and ticketholders by demographics, brand affinities, behaviors and lifetime value to run targeted campaigns. Target new fans or convert one time fans to season ticketholders with customized campaigns. Umbel can help you create customer segments in just seconds based on the following:
Gender, Age, Marital Status, Household Income, ZIP code, Education, Children etc.
Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.
Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.
Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI
4. Analyze Your Database & Target Lookalikes
Umbel enables teams like the Indiana Pacers and Florida Panthers to target the right fans with the right messages to increase fan revenue. Our look-alike algorithms analyze your database to find new fans that are similar to existing ones and target them on Facebook, Twitter, Google and other channels. Start selling more tickets and generating more season ticket holders in just days.
5. Engage Fans & Collect Data to Fuel Ticket Sales
Before, during and after the game, ticketing teams can collect data to enrich their database and generate repeat ticket sales. Send personalized offers, coupons, video clips, and more via mobile apps and in-stadium digital screens. Build loyalty and keep fans coming back.
6. Learn What Your Fans Love
Use Umbel to find your fans' favorite beers, clothing brands, cars, airlines, TV shows etc. Use this data to enrich your database and execute ticketing campaigns that are relevant to what your fans love.