Umbel connects data across Ticketmaster, your website, mobile apps, food vendors, in-stadium beacons, Wi-Fi routers, and more to offer a complete view of your fans. Reach the right people, with the right messages, on the right channels, in real time.
2. Excite Fans & Track Behaviors on Every Channel
With Umbel you can use over 70 methods to engage fans and collect 25,000+ data points per person. Run contests, accept event RSVPs, gate venue Wi-Fi and use the data you collect to create exciting offers for fans.
3. Identify High-Value Fan Segments
Group fans by demographics, brand affinities, behaviors and lifetime value to run targeted and personalized campaigns with higher conversion rates. Use Umbel to create fan segments in just seconds based on:
Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more
Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.
Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.
Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI
4. Turn Fan Engagement Into Fan Revenue
Umbel enables event marketers for Transmission Events, Austin City Limits Live, Front Gate Tickets and more to target the right fans with the right messages to increase fan revenue. Our look-alike algorithms help event marketers find new fans that are similar to existing ones and target them on Facebook, Twitter, Google and other channels. Start selling more tickets in just days.
5. Enhance In-Stadium Experiences
Before, during and after the event, marketers can use the real-time data Umbel collects to improve fan experiences. Send personalized offers, coupons, video clips, and more via mobile apps and in-venue digital screens. Build loyalty and keep fans engaged.
6. Learn What Your Audience Loves
Event marketers can use Umbel to find their fans' favorite beers, clothing brands, cars, airlines, TV shows etc. Use this data to execute marketing campaigns that are relevant to the things your audience loves.