Umbel connects data across your website, mobile apps, in-venue beacons, Wi-Fi routers, and more to offer a complete view of your donors. Reach the right people, with the right messages, on the right channels, in real time.
2. Grow Your Database & Reach More Donors
With Umbel you can use over 70 methods to engage donors, gather email addresses and collect over 25,000+ data points per person. Run contests, accept event RSVPs, gate Wi-Fi and more, then use the data to execute personalized donation campaigns.
3. Identify High-Value Donor Segments
Group donors by demographics, brand affinities, behaviors and lifetime value to run targeted and personalized campaigns with higher conversion rates. Umbel can help you create donor segments in just seconds based on the following:
Gender, Age, Marital Status, Household Income, ZIP code, Education, Children and more.
Purchases, video views, website visits, social media posts and other interactions.
Members' top brand affinities including cars, apparel, TV Shows, drinks and more.
Identify high-value members based on lifetime value to optimize advertising & ROI.
4. Increase Donations
Umbel enables organizations like the YMCA of Austin and Denver Museum of Nature and Science target the right donors with the right messages. Our look-alike algorithms help find new donors that are similar to existing ones and target them on Facebook, Twitter, Google and other channels. Start driving donations in just days.
5. Enhance Donor Experiences
Use the real-time data Umbel collects to improve donor experiences. Send personalized offers, coupons, video clips, and more via mobile apps and in-venue digital screens. Build loyalty and keep donors engaged.
6. Learn What Your Donors Love
Use Umbel to find your donors' favorite drinks, clothing brands, cars, airlines, TV shows and more. Use this data to execute marketing campaigns that are relevant to what your donors love.
See How YMCA of Austin Drives Donations with Umbel