Upsell Members & Increase Membership Levels

See how membership based organizations are using Umbel to identify and target the members most likely to upgrade.
Upsell Members & Increase Membership Levels

1. Get A Complete View of Every Member

To help find members ready to upgrade, Umbel connects data across your website, mobile apps, in-venue beacons, Wi-Fi routers, and more to offer a complete view of your members. Reach the right people, with the right messages, on the right channels, in real time.

2. Grow Your Database & Reach More Members

With Umbel you get over 70 methods to engage members, gather email addresses and collect 25,000+ data points per member. Run contests, accept event RSVPs and more, then use the data to execute personalized upsell campaigns.

3. Identify High-Value Member Segments to Upsell

Group members by demographics, brand affinities, behaviors and lifetime value to run targeted upsell campaigns with higher conversion rates. Use Umbel to create member segments in just seconds based on:

Demographic Data

Gender, Age, Marital Status, Household Income, ZIP code, Education, Children and more.

Behavioral Data

Purchases, video views, website visits, social media posts and other interactions.

Brand Affinities

Members' top brand affinities including cars, apparel, TV Shows, drinks and more.

Lifetime Value

Identify high-value members based on lifetime value to optimize advertising & ROI.


4. Find the Members Most Likely to Upgrade

Umbel enables organizations like the YMCA of Austin and Denver Museum of Nature and Science to target the members most likely to upgrade. Our look-alike algorithms help find members that are similar to existing ones and target them on Facebook, Twitter, Google and other channels. Start increasing membership levels in just days.

5. Enhance Member Experiences to Incentivize Upgrades

Use the real-time data Umbel collects to improve member experiences. Send personalized offers, coupons, video clips, and more via mobile apps and in-venue digital screens.  Build loyalty and incentivize members to increase their membership levels.

6. Learn What Your Members Love

Membership based organizations can use Umbel to find their members' favorite drinks, clothing brands, cars, airlines, TV shows and more. Use this data to execute upsell campaigns that are relevant to what your members love.


See How YMCA of Austin Drives Membership with Umbel

View Case Study >

Ready to Start Increasing Membership Levels?

Request a demo to see how you can use Umbel can help drive upsells in less than 2 weeks.

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