To help find members ready to upgrade, Umbel connects data across your website, mobile apps, in-venue beacons, Wi-Fi routers, and more to offer a complete view of your members. Reach the right people, with the right messages, on the right channels, in real time.
2. Grow Your Database & Reach More Members
With Umbel you get over 70 methods to engage members, gather email addresses and collect 25,000+ data points per member. Run contests, accept event RSVPs and more, then use the data to execute personalized upsell campaigns.
3. Identify High-Value Member Segments to Upsell
Group members by demographics, brand affinities, behaviors and lifetime value to run targeted upsell campaigns with higher conversion rates. Use Umbel to create member segments in just seconds based on:
Gender, Age, Marital Status, Household Income, ZIP code, Education, Children and more.
Purchases, video views, website visits, social media posts and other interactions.
Members' top brand affinities including cars, apparel, TV Shows, drinks and more.
Identify high-value members based on lifetime value to optimize advertising & ROI.
4. Find the Members Most Likely to Upgrade
Umbel enables organizations like the YMCA of Austin and Denver Museum of Nature and Science to target the members most likely to upgrade. Our look-alike algorithms help find members that are similar to existing ones and target them on Facebook, Twitter, Google and other channels. Start increasing membership levels in just days.
5. Enhance Member Experiences to Incentivize Upgrades
Use the real-time data Umbel collects to improve member experiences. Send personalized offers, coupons, video clips, and more via mobile apps and in-venue digital screens. Build loyalty and incentivize members to increase their membership levels.
6. Learn What Your Members Love
Membership based organizations can use Umbel to find their members' favorite drinks, clothing brands, cars, airlines, TV shows and more. Use this data to execute upsell campaigns that are relevant to what your members love.
See How YMCA of Austin Drives Membership with Umbel