How Sports Teams Boost Marketing Revenue With Umbel

See how sports marketers across the NFL, NBA, NHL and more use Umbel to understand their fans.
How Sports Teams Boost Marketing Revenue With Umbel

1. Combine Data for a 360-Degree Fan View

Umbel connects data across Ticketmaster, your website, mobile apps, food vendors, in-stadium beacons, Wi-Fi routers, and more to offer a complete view of your fans. Reach the right people, with the right messages, on the right channels, in real time.

2. Grow Your Fan Base & Marketing Reach

Engage fans and collect first-party data in minutes. With Umbel you can use over 70 methods to engage fans and collect over 25,000 data points per person. Run contests, accept event RSVPs, gate stadium Wi-Fi and more.

3. Identify High-Value Customer Segments

Group fans by demographics, brand affinities, behaviors and lifetime value to run targeted and personalized campaigns with higher conversion rates. Umbel can help you create customer segments in just seconds based on the following:


Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more

Behavioral Data

Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.

Brand Affinities

Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.

Lifetime Value

Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI


4. Sell More Tickets

Umbel enables teams like the Indiana Pacers and Florida Panthers to target the right fans with the right messages to increase fan revenue. Our look-alike algorithms help sports marketers find new fans that are similar to existing ones and target them on Facebook, Twitter, Google and other channels. Start selling more tickets in just days.

5. Enhance In-Stadium Experiences 

Before, during and after the game, sports markters can use the real-time data Umbel collects to improve the fan experience. Send personalized offers, coupons, video clips, and more via mobile apps and in-stadium digital screens.  Build loyalty and keep fans coming back.

6. Learn What Your Fans Love

Sports marketers can use Umbel to find their fans' favorite beers, clothing brands, cars, airlines, TV shows etc. Use this data to execute marketing campaigns that are relevant to the things your fans love.


See How Leading Organizations Are Using Umbel

Circuit of the Americas

View Case Study >

Indiana Pacers

View Case Study >

Florida Panthers

View Case Study >

Ready to Start Boosting Revenue?

Request a demo to see how you can use Umbel increase marketing revenue in less than 2 weeks.

Request a Demo