Increase Ticket Sales By Understanding Your Fans

Teams across the NBA, NFL, NHL and more use Umbel to analyze their fans and drive ticket sales.
Increase Ticket Sales By Understanding Your Fans

1. Combine Data for a 360-Degree Fan View

Umbel connects data across Ticketmaster, your website, mobile apps, food vendors, in-stadium beacons, Wi-Fi routers, and more to offer a complete view of your fans and ticketholders. Reach the right people, with the right messages, on the right channels, in real time.

2. Grow Your Fan Base & Understand Ticket Buyers

With Umbel you can use over 70 methods to engage fans, add emails to your database and collect over 25,000 data points per fan. Run contests, gate stadium Wi-Fi and use Umbel's tools to truly understand your fans.

3. Identify High-Value Fan Segments for Ticket Sales

Group fans by demographics, brand affinities, behaviors and lifetime value to run targeted and personalized ticketing campaigns with higher conversion rates. Use Umbel to create customer segments in just seconds based on:


Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more

Behavioral Data

Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.

Brand Affinities

Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.

Lifetime Value

Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI


4. Sell More Tickets

Umbel enables teams like the Indiana Pacers and Florida Panthers to target the right fans with the right messages to increase fan revenue. Our look-alike algorithms help sports marketers find new fans that are similar to existing ones and target them on Facebook, Twitter, Google and other channels. Start selling more tickets in just days.

5. Learn What Your Fans Love

Sports marketers can use Umbel to find their fans' favorite beers, clothing brands, cars, airlines, TV shows etc. Use this data to execute marketing campaigns that are relevant to the things your fans love.


6. Enhance In-Stadium Experiences for Repeat Ticket Sales

Before, during and after the game, sports marketers can use the real-time data Umbel collects to optimize ticket sales campaigns. Send personalized offers, coupons, video clips, and more via mobile apps and in-stadium digital screens.  Build loyalty and keep fans coming back.

See How Leading Organizations Are Using Umbel

Circuit of the Americas

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Indiana Pacers

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Florida Panthers

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Ready to increase ticket sales using fan data?

Request a demo to see how you can use Umbel harness fan data and increase ticket sales in less than 2 weeks.

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