Umbel connects data across your website, mobile apps, in-venue beacons, Wi-Fi routers, and more to offer a complete view of your members. Reach the right people, with the right messages, on the right channels, in real time.
2. Grow Your Database & Reach More Members
Engage members and collect first-party data in minutes. With Umbel you can use over 70 methods to engage members and collect over 25,000 data points per person. Run contests, accept event RSVPs, gate Wi-Fi and more.
3. Identify High-Value Member Segments
Group members by demographics, brand affinities, behaviors and lifetime value to run targeted and personalized campaigns with higher conversion rates. Umbel can help you create customer segments in just seconds based on the following:
Gender, Age, Marital Status, Household Income, ZIP code, Education, Children and more.
Purchases, video views, website visits, social media posts and other interactions.
Members' top brand affinities including cars, apparel, TV Shows, drinks and more.
Identify high-value members based on lifetime value to optimize advertising & ROI.
4. Sell More Memberships
Umbel enables organizations like the YMCA of Austin and Denver Museum of Nature and Science target the right members with the right messages. Our look-alike algorithms help find new members that are similar to existing ones and target them on Facebook, Twitter, Google and other channels. Start selling more memberships in just days.
5. Enhance Member Experiences
Use the real-time data Umbel collects to improve member experiences. Send personalized offers, coupons, video clips, and more via mobile apps and in-venue digital screens. Build loyalty and keep members engaged.
6. Learn What Your Members Love
Membership based organizations can use Umbel to find their members' favorite drinks, clothing brands, cars, airlines, TV shows and more. Use this data to execute marketing campaigns that are relevant to the things your members love.
See How YMCA of Austin Drives Membership with Umbel