Use Umbel to understand your audience, increase signups and sell more memberships.
1. Unite Your Data to Truly Understand Your Members
Umbel connects your member data across systems — everything from email to CRM to transactional data and more — unifies it, removes duplicates and enhances it with third-party data. Umbel continually syncs this data back to your existing systems so you can optimize marketing campaigns in real time and improve member programs both online and offline.
2. Leverage Data to Get New Members
Umbel's easy-to-implement product empowers you to sell more memberships in just days. By segmenting members based on ZIP code, household income, brand affinities, past purchases, online behaviors and more, clients (like YMCA) are able to use Umbel’s look-alike algorithms to find new members that look like existing ones. This allows you to serve highly targeted adsand offers on platforms such as Facebook, Twitter, and Google which can drive up to 5x ROI.
3. Grow Your Memberbase & Marketing Reach
Umbel’s data collection tool called Activators enable you to securely engage both members and potential members by collecting first-party data in minutes. Leverage social authentication anywhere your members are (online and offline), to collect up to 25,000 data points per person. Combine existing marketing efforts with Activators to run contests, gate Wi-Fi access, gate videos, website content and more.
4. Identify & Upsell Loyal Members
Even non-technical teams can run complex queries, gain actionable insights and view trends. You can query your data based on demographics, brand affinities, behaviors and lifetime value to run targeted and personalized campaigns with a higher conversion rate and ROI. Find your most loyal members and run highly targeted campaigns offering discounts, new programs or referral programs. Umbel can help you create customer segments in just seconds based on:
Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more
Past Class & Merchandise Purchases, Video Views, Website Visits, Social Media Posts etc.
Members' Top Brand Affinities Including Cars, Apparel, TV Shows, Sports Teams etc.
Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI
5. Use Audience Data to Understand What Your Members Like
Umbel's brand affinity data can help you find your members' favorite activities, clothing brands, cars, credit cards, TV shows etc. You can leverage this data by partnering with your members' favorite brands to be a part of the fitness club experience. You can also develop other unique programs based on your members' brand affinities.
6. Collect In-Venue Data Via Wi-Fi & Mobile Apps
Fitness clubs are in a race to create more personalized experiences for members. Umbel lets you collect customer data inside venues via Wi-Fi and mobile apps. Umbel combines this information with your existing data for a complete fan view. You can use this data to send personalized offers, videos, photos and more via mobile apps and digital screens. Personalize in-venue member experiences to build loyalty and keep members coming back.
Gate the Public Wi-Fi Inside Your Venues to Identify Who's Actually in Your Fitness Club
Track Downloads, Logins and App Engagement to Identify Fans and Send Personalized Content