Music Festival Marketing That Starts with Your Fans
Why the hottest festivals turn to Umbel
“We empowered our clients to take action with their data through highly targeted marketing campaigns that increase ticket sales.”
Sell out festivals and special events
Run hyper-targeted 5x-40x ROAS campaigns
Gender, age, marital status, household income, ZIP code, education, children, and more
Past ticket and merchandise purchases, video views, website visits, social media posts, etc.
Fans’ top brand affinities including cars, apparel, TV shows, alcohol, sports teams, etc.
Identify high-value customers based on lifetime value to optimize advertising and ROI.
Find your most valuable fans
Use our lookalike modeling to hunt down superfans-in-training, even if they haven’t heard of your festival (yet).
Retain and upsell premium ticket holders
Bring VIPs back year after year
Identify your high-value fans and understand them so your platinum fans come back event after event (and then turn them into all-access, super-platinum fans).
Do you know how to talk to your best fans? Arm premium ticket sales reps with first- and third-party data to engage individual prospects.
Turn hidden fans into engaged customers
Engage fans wherever they are
Drive a personalized fan experience with Umbel’s Activation campaigns to collect first-party data and excite fans across every channel.
Contests, meme generators, personality quizzes, unlock codes, and tons of other options help turn your secret admirers into ticket buyers.
Uncover more about event-goers
Use Activation campaigns and in-venue systems to collect data from fans wherever they’re hanging in your venue–even if they didn’t buy tickets directly from you:
Gate your Wi-Fi to know who’s in your venue and what they’re up to.
RFID chips & beacons
Collect and connect fan data around your venue using wristbands, and more.
Collect data from food and drink vendors, merch sales, etc.
Track downloads, logins and app engagement to personalize content.
Get an in-venue view of your most valuable ticket buyers.
Increase digital sponsorship opportunities
Beyond static billboards
Leverage engaging data-collection campaigns like contests and trivia as new inventory for current and potential sponsors with our Digital Sponsorship Suite.
Prove value to sponsors
Show your sponsors exactly who’s viewing and engaging with content and campaigns, and how fans’ love of those brands grows and grows.
Discover sponsors and artists fans will love
Combine siloed sources
Use brand affinity data from your Umbel campaigns to book the artists fans won’t want to miss.
Find the right sponsors
Sign up sponsors that your fans recognize and love, or show sponsors that the audience they want to target is at your festival.
Access and act on fan data
Unite data and understand fans
Connect data from any source into Umbel’s first-party data management platform for a 360 view of every fan across every channel.
An actionable view for marketing
Fan data is great, but you need to actually use it. Umbel’s intuitive platform lets you quickly move on your most important fan data to sell on the channels where it matters most.