Umbel unifies data from your ticket vendors, merchandise sales, venue/stadium, website and mobile apps to provide a complete view of your fans.
Increase Ticket and Merchandise Sales
Using data insights from Umbel we execute hyper-targeted paid advertising campaigns on Facebook, Twitter, LinkedIn and Google to grow audience and ROI.
Sell, Keep & Upsell Sponsorships
Show sponsors exactly who your audience is, including the brands they like, their demographics, interests and more.
NBA Success - 1 Month. 60,000 Fans. 7.5x ROI.
Within 1 month of signing a contract, Umbel collected 60,000 net new addressable fans in the Indiana Pacers database and began boosting ticket sales. Sports teams see an average of 7.5x return on ad spend for ticket sales when using Umbel.
How Does it Work? Integrate. Segment. Sell.
Integrate Your Data
Umbel takes the data you have spread across different silos and makes it all accessible from one place.
Ticketing System Activate Ticketmaster APIs Leverage LiveAnalytics Data
Web Analytics Add Umbel SDKs on web properties Integrate GA or Omniture
Venue/Stadium Connect Beacons Import POS
Email Upload newsletter and email lists Integrations w/ ESP for campaigns
Mobile Analytics Add Umbel SDKs on mobile properties
Loyalty Activate API with loyalty program
Segment Your Customers
Create segments in seconds with our powerful drag and drop interface. Umbel can help you identify which segments are important to NHL teams.
Personas - millennials, families, college students, business professionals, etc.
Ticket Buyers - opposing team affinities, weekday buyers, upper deck, etc.
Income or Lifetime Value - Owns home, high income, high life-time value, etc.
Example “Away Team” Segment:
Sell More Tickets
Umbel’s lookalike algorithms find new fans more efficiently than any other platform. Sports teams have seen 5-40x return on ad spend with an average of 7.5x.
Use the Umbel Index, Brand Affinities, and Advanced Reporting to sell, keep and upsell sponsorships.
Quantify your audience insights
Identify existing brand affinities
Measure brand life
Go Beyond Your Existing Data - Grow Your Database
If you need more data about your fans, Umbel activators can be deployed for RSVPs, surveys, trivia contests and other engagements. Not only do they provide engagement and utility to your fans, but you collect data every step of the way!
Ready to continue the conversation? Watch the video below and email firstname.lastname@example.org today.