Umbel connects data across your website, mobile apps, in-venue beacons, Wi-Fi routers, and more to offer a complete view of your donors. Predict annual giving by gaining a rich understanding of your donor's behaviors.
2. Grow & Enrich Your Database of Donors
With Umbel you can use over 70 methods to engage members and collect 25,000+ data points per person. Run contests, accept event RSVPs, gate Wi-Fi and more, then use the data to predict which donors are likely to give annually.
3. Identify High-Value Donor Segments for Annual Giving
Group donors by demographics, brand affinities, behaviors and lifetime value to then determine which groups are most likely to give. Umbel can help you create donor segments for annual giving based on:
Gender, Age, Marital Status, Household Income, ZIP code, Education, Children and more.
Purchases, video views, website visits, social media posts and other interactions.
Members' top brand affinities including cars, apparel, TV Shows, drinks and more.
Identify high-value members based on lifetime value to optimize advertising & ROI.
4. Target the Right Donors for Annual Giving
Umbel enables organizations like the YMCA of Austin and Denver Museum of Nature and Science to target the right donors with the right messages. Our look-alike algorithms help find new donors that are similar to existing ones and target them on Facebook, Twitter, Google and other channels. Create a repeatable and predictable process for encouraging annual giving in less than two weeks.
5. Learn What Your Donors Love
Use Umbel to find your members' favorite drinks, clothing brands, cars, airlines, TV shows and more. Use this data to execute giving campaigns that are relevant to what your donors love.
See How YMCA of Austin Use Umbel for Predictable Growth