Umbel connects data across Ticketmaster, your website, mobile apps, food vendors, in-venue beacons, Wi-Fi routers, and more to offer a complete view of your fans. Use that data to show sponsors they are reaching the right people, with the right messages, on the right channels.
2. Show Sponsors What Your Fans Love
Use Umbel to learn your fans' favorite beers, clothing brands, cars, airlines, TV shows etc. Use this data to identify new sponsors to target and prove the value of existing sponsorships.
3. Prove the Value of Your Audience with Data
Prove audience value to sponsors by collecting detailed fan data. With Umbel you can use over 70 methods to engage fans and collect 25,000+ data points per person. Run contests, gate festival Wi-Fi and more.
4. Identify High-Value Fan Segments
Group fans by demographics, brand affinities, behaviors and lifetime value so you can help sponsors run targeted and personalized campaigns with higher conversion rates. Use Umbel to create fan segmentsin just seconds based on:
Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more
Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.
Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.
Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI
Before, during and after your event, you can use the real-time data Umbel collects to create new fan experiences. Send personalized offers, coupons, video clips, and more via mobile apps and in-venue digital screens. Build fan loyalty and add new fan experiences to your sponsorship inventory.