Create Fan Excitement With Personalized Experiences

See how sports marketers use Umbel to create exciting fan experiences before, during and after the game.
Create Fan Excitement With Personalized Experiences

1. Combine Data for a 360-Degree Fan View

Umbel connects data across Ticketmaster, your website, mobile apps, food vendors, in-stadium beacons, Wi-Fi routers, and more to offer a complete view of your fans. Excite the right fans, with the right messages, on the right channels, in real time.

2. Excite Fans & Track Behaviors on Every Channel

With Umbel you can use over 70 methods to engage fans and collect 25,000+ data points per person. Run contests, accept event RSVPs, gate stadium Wi-Fi and use the data you collect to create exciting offers for fans.

3. Identify High-Value Fan Segments

Group fans by demographics, brand affinities, behaviors and lifetime value to run targeted and personalized campaigns with higher conversion rates. With Umbel you can create customer segments in seconds based on:


Gender, Age, Marital Status, Household Income, ZIP code, Education, Children etc.

Behavioral Data

Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.

Brand Affinities

Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.

Lifetime Value

Identify High-Value Customers Based on Lifetime Value And Target Your Most Valuable Fans


4. Turn Fan Excitement into Fan Revenue

Umbel enables teams like the Indiana Pacers and Florida Panthers to target the right fans with the right messages to increase fan revenue. Our look-alike algorithms help sports marketers find new fans that are similar to existing ones and target them on Facebook, Twitter, Google and other channels. Excite fans and start selling more tickets in just days.

5. Enhance In-Stadium Experiences 

Before, during and after the game, sports marketers can use the real-time data Umbel collects to improve the fan experience. Send personalized offers, coupons, video clips, and more via mobile apps and in-stadium digital screens.  Build loyalty and keep fans coming back.

6. Learn What Your Fans Love

Use Umbel to learn your fans' favorite beers, clothing brands, cars, airlines, TV shows etc. Use this data to execute marketing campaigns that are relevant to what your fans love.


See How Leading Organizations Are Using Umbel

Circuit of the Americas

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Indiana Pacers

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Florida Panthers

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Ready to Start Improving Fan Experiences?

Request a demo to see how you can use Umbel create personalized experiences for fans in less than 2 weeks.

Request a Demo