Getting Started

Umbel for Sports

If you want to engage fans, sell more tickets, find new sponsors or create personalized in-stadium experiences, the first step is to truly know your fans. Umbel collects and connects all your data from multiple online and offline sources, so you can better target fans with the right messages and drive ROI — even during the off-season.
Umbel for Sports

Turn Unknown Fans Into Known Leads and Customers

Umbel’s engagement campaigns enable you to securely engage fans and collect first-party data in minutes, even without technical expertise. Leverage social authentication anywhere your fans are, to collect up to 25,000 data points per person. Choose from numerous engagement options including contests, meme generators, quizzes, leaderboards and check-in/scanning tools. Engage fans across web, mobile, social, email, broadcast and more.

Understand Fans with a 360-Degree View

Umbel connects your data across all systems — online and offline — cleans it, eliminates duplicates and enhances it with third-party data. Securely connect data from Ticketmaster, e-commerce sites, mobile apps, and in-stadium sources (POS systems, RFID, beacons, Wi-Fi routers), etc., and give all your teams easy access. Umbel continually syncs this data back to your existing systems so you can reach the right people, with the right messages, on the right channels, in real time. It's like having a data warehouse for a fraction of the cost.

Reach Your Most Valuable Audience Segments

Umbel can help you create customer segments to run personalized campaigns in just seconds based on the following:


Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more

Behavioral Data

Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.

Brand Affinities

Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.

Lifetime Value

Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI


Sell Out Arenas and Stadiums

Umbel enables teams like the Indiana Pacers and Florida Panthers to understand and segment customers based on ZIP code, household income, brand affinities, past purchases, online behaviors and more. Our lookalike algorithms help teams find new fans that look like existing ones better than any platform. Targeted ads and offers served to this audience on Facebook, Twitter, Google etc. can drive 5x - 40x ROI. Teams start selling more tickets in just days with our seamless, easy implementation.

Enhance In-Stadium Experiences 

Personalize experiences inside your stadium to build loyalty and keep fans coming back. During games, teams can use real-time data to send personalized offers, coupons, video clips, player statistics, venue maps and more via mobile apps and in-stadium digital screens. 

Sell More (and More Valuable) Sponsorships

Sports teams can sell new sponsorships and upsell existing sponsors using deep fan data. Use Umbel to learn about your fans' favorite beers, clothing brands, cars, airlines, TV shows, etc. to tell a compelling story during the sales process. Give existing sponsors data about the fans who are engaging with their brand, and create valuable new digital inventory to sell to sponsors. Learn more about Umbel for Sponsorships. 

Sports Success Stories

Circuit of the Americas

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Indiana Pacers

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Florida Panthers

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Ready to Start Boosting Revenue?

Request a demo to see how you can use Umbel increase marketing revenue in less than 2 weeks.

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