If you want to engage fans, sell more tickets, find new sponsors or create personalized in-stadium experiences, the first step is to truly know your fans. Umbel collects and connects all your data from multiple online and offline sources, so you can better target fans with the right messages and drive ROI — even during the off-season.
1. Unite Your Data for a 360-Degree Fan View
Umbel connects your data across all systems — online and offline — cleans it, eliminates duplicates and enhances it with third-party data. Securely connect data from Ticketmaster, e-commerce sites, mobile apps, food vendors, in-stadium beacons, Wi-Fi routers etc., and give all your teams easy access. Umbel continually syncs this data back to your existing systems so you can reach the right people, with the right messages, on the right channels, in real time. It's like having a data warehouse for a fraction of the cost.
2. Grow Your Fan Base & Marketing Reach
Umbel’s data collection tools called Activators enable you to securely engage fans and collect first-party data in minutes, even without technical expertise. Leverage social authentication anywhere your fans are, to collect up to 25,000 data points per person. Combine existing marketing efforts with Activators to run contests, accept event RSVPs, gate stadium Wi-Fi and more. Activators help teams collect fan data, find new fans, monetize followers on Facebook and Twitter, and sell more tickets and merchandise.
3. Identify High-Value Customer Segments
Once you've unified your data from disparate sources you can access it all in one place, allowing you to find valuable insights and opportunities. Even non-technical teams can run complex queries, gain actionable insights and view trends. You can query your data based on demographics, brand affinities, behaviors and lifetime value to run targeted and personalized campaigns with a higher conversion rate and ROI. Umbel can help you create customer segments in just seconds based on the following:
Gender, Age, Marital Status, Household Income, ZIP code, Education, Children & more
Past Ticket & Merchandize Purchases, Video Views, Website Visits, Social Media Posts etc.
Fans' Top Brand Affinities Including Cars, Apparel, TV Shows, Alcohol, Sports Teams etc.
Identify High-Value Customers Based on Lifetime Value to Optimize Advertising & ROI
4. Sell More Tickets
Umbel enables teams like the Indiana Pacers and Florida Panthers to understand and segment customers based on ZIP code, household income, brand affinities, past purchases, online behaviors and more. Umbel’s look-alike algorithms help teams find new fans that look like existing ones better than any platform. Targeted adsand offers served to this audience on Facebook, Twitter, Google etc. can drive 5x - 40x ROI. Umbel's seamless, easy implementation helps teams start selling more tickets in just days.
5. Enhance In-Stadium Experiences
Sports teams and venues are in a race to create more personalized experiences for fans — both inside and outside stadiums. Umbel helps teams collect customer data inside stadiums via Wi-Fi routers, beacons, RFID chips, POS systems (food, beverage, merchandise sales) and mobile apps, and combines it with existing data for a complete fan view. During games, teams can use this real-time data to send personalized offers, coupons, video clips, player statistics, venue maps and more via mobile apps and in-stadium digital screens. Personalize and enhance experiences inside your stadium to build loyalty and keep fans coming back.
6. Sell & Renew Sponsorships
Sports teams can find the right sponsors and upsell existing sponsors based on deep fan data. Umbel's brand affinity data helps teams prove that the audience that sponsors are trying to target, is the audience in their stadiums. Teams can also show sponsors and advertisers exactly who's viewing their content online and using their mobile apps. On the flip side, teams can use data to find their fans' favorite beers, clothing brands, cars, airlines, TV shows etc. to sign sponsors that fans recognize and love.