Add unknown sports and entertainment fans to your database with engaging campaigns. Use social authentication and reveal the characteristics of your biggest fans to target for future ticket and merchandise purchases.
Better yet, find leads already in your database by using Umbel’s lookalike lead scoring based on every data point you have on your audience.
Increase retention and fan engagement
Use Umbel engagements to build loyalty programs, run contests, leaderboards, scratch-off games and more.
Combine data from Umbel campaigns and sources like email, CRM and ticketing providers to personalize future campaigns that increase season-ticket holder retention and repeat purchases.
Run ticket sales campaigns
Create segments based on the demographics, behaviors, and brand affinities of your best customers.
Target niche audiences across channels or leverage Umbel’s Digital Media specialists to analyze data, build campaigns, and sell tickets across Facebook, Instagram, Twitter, Google, and other channels.
Drive home the right message at the right time
Develop messaging tuned in to different segments in your audience. Engage fans with subject lines, calls-to-action, and headlines relevant to their unique interests.
Export segments for high ROI marketing and advertising campaigns across the channels where your audience leaves its digital footprint including social, email, web, and more.
Empower your premium sales teams
Warm up your sales calls no matter how cold they are. Offer sales teams interests and demographics about specific fans directly into your CRM so they can personalize their outreach.
Score leads to allow salespeople to start outreach to their best bets instead of going in blind.