"Umbel helps us understand, engage, grow and diversify our fan base. The set-up was incredibly fast and seamless, and our return on investment has significantly exceeded expectations."
- Elizabeth Jenkins, VP of Marketing, Florida Panthers and BB&T Center
After reaching $7,200 in ticket sales for the first game three days after the contract was signed, and a 7.5X return on ad-spend in the final month of the season, the Panthers ticket sales team has now shifted their attention to selling tickets for BB&T Center events like Disney on Ice.
What might you expect?
How Does it Work? Integrate. Segment. Sell.
Integrate Your Data
Umbel takes the data you have spread across different silos and makes it all accessible from one place.
Ticketing System Activate Ticketmaster APIs Leverage LiveAnalytics Data
Customer Relatons Management (CRM) Umbel works with leading CRM platforms
Venue/Stadium WiFi Beacons / RFID
Email Upload newsletter and email lists Integrations w/ Email Service Providers for campaigns
Web/Mobile Analytics Add Umbel SDKs on mobile properties
Loyalty Activate API with loyalty program
Segment Your Customers
Create segments in seconds with our powerful drag and drop interface. Umbel can help you identify which segments are important to NHL or NBA teams.
Personas - millennials, families, college students, business professionals, etc.
Ticket Buyers - opposing team affinities, weekday buyers, upper deck, etc.
Income or Lifetime Value - Owns home, high income, high life-time value, etc.
Lead Scoring - import lead scoring data as segments
Example “Away Team” Segment:
Run Campaigns Modeled on Your Targets
Umbel’s lookalike algorithms find new fans more efficiently than any other platform. Sports teams have seen 5-40x return on ad spend with an average of 7.5x.
See segments created in seconds.
View a quick live video of how advanced fan segments can be created in seconds ready to be deployed in email, social, or marketing campaigns. Have the entirety of fan data at your finger tips, in a simple drag & drop interactivity.
Special Pricing Package Through July 31
Set up a quick call with our team to learn more and also about specal pricing for the summer off-season.
Learn more about how Umbel impacts our Sports clients.