How Umbel Impacts Ticket Sales

Florida Panthers

First Game: $7,200 in tickets sold

First Month: 7.5x return on ad spend (ROAS)

"Umbel helps us understand, engage, grow and diversify our fan base. The set-up was incredibly fast and seamless, and our return on investment has significantly exceeded expectations."

- Elizabeth Jenkins, VP of Marketing, Florida Panthers and BB&T Center

After reaching $7,200 in ticket sales for the first game three days after the contract was signed, and a 7.5X return on ad-spend in the final month of the season, the Panthers ticket sales team has now shifted their attention to selling tickets for BB&T Center events like Disney on Ice.

What might you expect?

How Does it Work? Integrate. Segment. Sell.

Integrate Your Data

Umbel takes the data you have spread across different silos and makes it all accessible from one place.

Ticketing System
Activate Ticketmaster APIs
Leverage LiveAnalytics Data

Customer Relatons Management (CRM)
Umbel works with leading CRM platforms

Beacons / RFID
Upload newsletter and email lists
Integrations w/ Email Service Providers for campaigns

Web/Mobile Analytics
Add Umbel SDKs on mobile properties

Activate API with loyalty program

Segment Your Customers

Create segments in seconds with our powerful drag and drop interface. Umbel can help you identify which segments are important to NHL or NBA teams.

  • Personas - millennials, families, college students, business professionals, etc.
  • Ticket Buyers - opposing team affinities, weekday buyers, upper deck, etc.
  • Promotional - college night, discounted beer / food, outside partner affinities
  • Income or Lifetime Value - Owns home, high income, high life-time value, etc.
  • Lead Scoring - import lead scoring data as segments

Example “Away Team” Segment:

Run Campaigns Modeled on Your Targets

Umbel’s lookalike algorithms find new fans more efficiently than any other platform. Sports teams have seen 5-40x return on ad spend with an average of 7.5x.

See segments created in seconds.

View a quick live video of how advanced fan segments can be created in seconds ready to be deployed in email, social, or marketing campaigns.  Have the entirety of fan data at your finger tips, in a simple drag & drop interactivity.

Special Pricing Package Through July 31

Set up a quick call with our team to learn more and also about specal pricing for the summer off-season.

Learn more about how Umbel impacts our Sports clients.

Download Special Pricing Package for NHL/NBA


Other Umbel Benefits

  • increase single-game tickets
  • increase season ticket yields
  • build market research data asset
  • digital ad yield optimization
  • proven scalable software platform
  • fast implementations: impact ready for season
  • able to begin on season ticket campaigns as early as July
  • training marketing teams on advanced Facebook Advertising capabilities

Some of our Sports Clients

  • Indiana Pacers Sports & Entertainment
  • Florida Panthers
  • Washington Redskins
  • Circuit of the Americas
  • Turner Sports
  • SB Nation