Unifying Customer Data: Your Guide to Getting Started
Your audience data is coming from a multitude of sources — social media, mobile devices, loyalty programs and more — and settling in an increasing number of marketing systems, including CRMs.
And while these systems can be valuable for managing your customer segments, they aren’t automatically integrated to allow all of this customer data to flow through them.
As a result, it’s become difficult, if not impossible, to get a full picture of your customer. Until now. In this guide, you’ll find out:
- Why unifying customer data is essential to decision-making
- The first step: support for a unified vision
- Hurdles to expect—and how to get around them
- The technology you need to unify customer data
- The benefits that lead to smarter decisions