Beyond the Data Warehouse
Businesses large and small are taking steps to extract more value from their data. Traditionally, the data infrastructure budgets for a company rested in the hands of the IT department.
But now, marketing, sales, and business teams are becoming more involved in data-warehouse decision making.
There’s no reason why non-technical professionals shouldn’t have direct access and tools to leverage data to achieve their business goals. In this white paper, you’ll discover:
- Five key data needs to fulfill with a data warehouse implementation
- How to extract more value from your audience data
- Considerations for when (and if) you need a data warehouse