White Paper

Beyond the Data Warehouse

Extracting the Greatest Value From Your Customer Data

Businesses large and small are taking steps to extract more value from their data. Traditionally, the data infrastructure budgets for a company rested in the hands of the IT department. Now, marketing, sales and business teams are becoming more involved in data warehouse decision making.

Harnessing big data is clearly a critical component of staying competitive, and there is no reason why non-technical professionals shouldn’t have direct access and tools to leverage data to achieve their business goals. There are five key needs most businesses are seeking to fulfill with a data warehouse implementation. Learn what they are and find out how to extract more value from your customer data in this Umbel white paper.