According to a new study by Leapfrog Marketing Institute, chief marketing officers are often blocked from using innovative data technologies to unify customer data across all departmental silos and individual touchpoints. In this free white paper, we'll explain how to address the top 6 big data needs for digital marketers during the holidays for a killer 2015 marketing strategy, including how to:
- Collect data with convenience (in one click)
- Maintain high customer opt-in
- Protect privacy and data rights of customers
- Simplify data collection; save money with easy-to-implement consumer data solutions
- Recruit both new and existing customers to contribute
- Reduce maintenance of campaigns requirement
Don't let departmental silos and technological challenges stop you from boosting your customer understanding. Data collection doesn't have to be hard, it just has to be right.