White Paper

The State of Beacon Technology


Buzz continues to build around beacon technology, an innovation with the potential to transform real-time marketing for nearly every industry, especially retail, events, entertainment and travel. But, to date, there’s been little conversation about the implications of the technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments.

In this white paper, you will discover the benefits and pitfalls of beacon technology, how to get started with the tech and what the future of beacon technology looks like.