The State of Beacon Technology
Buzz continues to build around beacon technology, an innovation with the potential to transform real-time marketing for nearly every industry, especially events, entertainment, sports, travel, and retail.
But, to date, there’s been little conversation about the implications of the technology, its uses, and ultimately its game-changing potential, despite its rapidly growing presence within offline venues.
In this white paper, you’ll discover:
- The benefits and pitfalls of beacon technology
- How to get started with the tech (with examples from the MLB, The 49ers, Rite Aid, and more)
- What the future of beacon technology looks like