Disconnecting from Publishers
While we do not have any ownership of the data we help publishers understand, we take personal privacy and personally identifiable information (PII) extremely seriously. We believe publishers have a responsibility to use the data they collect to improve user experiences and build a better business based on actual audience data granted through a trusted relationship, not from inferred or sneakily-derived data.
We continuously monitor and participate in self-regulating initiatives, government policies, and social network terms of service in order to inform our clients of the best and most prudent way to responsibly leverage the data that their audience has entrusted them with. We advocate for complete consumer respect and offer best practices and consultation for our clients at all times.
We say “Audience is everything,” because we mean it. All content, all advertising and the entire media ecosystem is powered by and for audiences. We believe when publishers respect audiences and audiences can trust publishers, everyone wins.