Dream Team.

Umbel and MVPindex join forces for total social audience measurement and fan activation.

alarm clock with a lightning bolt above it to indicate speed
/7 real-time social data
crosshairs hitting a star showing hyper targeted advertising
M reachable fan profiles
graph with a nest egg showing ROAS (Return on ad spend)
tracked athletes, teams, leagues, and brands
magnifying glass above a gem for a single view of the fan
tracked brands

Industry leaders use Umbel + MVPindex to…

two hands shaking with a dollar sign above them
Measure and drive sponsorship value
ID cards showing fan data
Convert fans to customers
ticket icon
Sell more tickets
Munster rugby logo
Enda Lynch
Head of Commercial & Marketing

“Munster was delighted to partner with Umbel. The results which Umbel delivered for us were above target, both in capturing some of the data that sat un-monetized in our social channels and also utilizing existing in-house data to a much greater effect.”

Chris Kaiser
Phoenix Suns
Director Of Marketing & Brand Strategy

“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.

See their story

Nick Kelly
Nick Kelly
Anheuser-Busch InBev
Head of US Sports Marketing

“MVPindex has been indispensable in measuring and valuing social media activations with our team partners.”

Cuan Petersen
VP of Sports Marketing

“MVPindex is the centralized location for easy access to the impact and value our ambassadors are driving on social.”

Grady Raskin
Dallas Stars
VP of Corporate Partnerships

“MVPindex data is a standard inclusion when selling renewals and new partnerships.”

Join over 140 brands that value sponsors and engage fans with Umbel + MVPindex

Umbel: Fan Engagement and Activation

Make data your most valuable asset with Umbel’s suite of solutions for marketers, ticket sales pros, and sponsorship departments. 
Screenshot from a basic engagement with social authentication created from within the Umbel platform

Captivate fans and collect data

Convert unknown fans and add sponsorship inventory with data collection campaigns including trivia, Wi-Fi logins, sweepstakes, and more.

Collect dozens of data points including contact info and personal interests in a single click with social authentication.

Leverage unprecedented first-party data

Understand your fans with unified audience insights including brand affinities, behaviors (e.g., ticket purchases), and demographics.

Run hyper-targeted campaigns

Achieve any goal with campaigns tailor-made for your unique audience segments—make them yourself or let us do the heavy lifting with our Professional Services.

MVPindex: Real-time social data and value

Understand the value of social for you, sponsors, players, brand ambassadors, and more.
David Ortiz stats from MVPindex

Measure true engagement—not just likes

Discover how fans engage with your brand or property, related social accounts, and even the competition.

Find your top social posts and channels by factors including engagement, sentiment and value.

Value and benchmark social campaigns

Generate a monetary valuation of your accounts and campaigns with the Engagement Value Assessment™.

Provide quantifiable data for sponsorship negotiations or uncover new potential sponsors.

Understand the brand impact of image and video

Use AI-assisted image recognition or tagging for unprecedented measurement of brand placement on visual-driven channels like Instagram.

Rank assets, properties, and brand ambassadors

Drill down in any category to quickly calculate relative social rank of teams, leagues, sponsors, players, and brand ambassadors.

Use historical insights to put together an optimal social strategy (e.g., timing, channel, content).

Umbel _ MVP Index Header

Get Started

Interested? Curious?
Get a look under the hood or just send us a question or two (or a hundred).