Umbel and MVPindex join forces for total social audience measurement and fan activation.
Industry leaders use Umbel + MVPindex to…
Measure and drive sponsorship value
Convert fans to customers
Sell more tickets
“Munster was delighted to partner with Umbel. The results which Umbel delivered for us were above target, both in capturing some of the data that sat un-monetized in our social channels and also utilizing existing in-house data to a much greater effect.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
“MVPindex has been indispensable in measuring and valuing social media activations with our team partners.”
“MVPindex is the centralized location for easy access to the impact and value our ambassadors are driving on social.”
“MVPindex data is a standard inclusion when selling renewals and new partnerships.”
Join over 140 brands that value sponsors and engage fans with Umbel + MVPindex
Umbel: Fan Engagement and Activation
Captivate fans and collect data
Convert unknown fans and add sponsorship inventory with data collection campaigns including trivia, Wi-Fi logins, sweepstakes, and more.
Collect dozens of data points including contact info and personal interests in a single click with social authentication.
Leverage unprecedented first-party data
Understand your fans with unified audience insights including brand affinities, behaviors (e.g., ticket purchases), and demographics.
MVPindex: Real-time social data and value
Measure true engagement—not just likes
Discover how fans engage with your brand or property, related social accounts, and even the competition.
Find your top social posts and channels by factors including engagement, sentiment and value.
Value and benchmark social campaigns
Generate a monetary valuation of your accounts and campaigns with the Engagement Value Assessment™.
Provide quantifiable data for sponsorship negotiations or uncover new potential sponsors.
Understand the brand impact of image and video
Use AI-assisted image recognition or tagging for unprecedented measurement of brand placement on visual-driven channels like Instagram.
Rank assets, properties, and brand ambassadors
Drill down in any category to quickly calculate relative social rank of teams, leagues, sponsors, players, and brand ambassadors.
Use historical insights to put together an optimal social strategy (e.g., timing, channel, content).