Austin Elite Rugby partners with Umbel to engage US rugby fans

Austin, TX – Austin Elite Rugby Management proudly announces a partnership with Umbel, the leading first-party data management platform for sports and entertainment, as their Official Fan Engagement Platform. Umbel is headquartered in Austin, Texas.

“As the leading fan engagement platform in the sports and entertainment industries, Umbel will empower us to grow our fan base through engaging data collection campaigns. Deeply knowing our audience is key to delivering a custom experience that drives revenue.  More than just collecting data, Umbel will help us gain usable insights into what our fans really want,” commented Mike Ablett, Austin Elite Rugby Marketing Director.

“Rugby is one of the most popular sports in the world, and we are thrilled to help bring professional rugby to the US,” said Natasha Morgan, Umbel Vice President of Marketing. “Fan data is critical to delivering experiences that delight current fans and expand the market as Austin Elite Rugby prepares to launch.”

Umbel’s customers include teams across the NFL, NHL, NBA, NCAA, USL, Formula 1, the English Football League and the PRO14, including the Florida Panthers, Brooklyn Nets, Arizona Coyotes, Phoenix Suns, Oregon Ducks, Indiana Pacers, Munster Rugby, and now Austin Elite Rugby.

Austin Elite Rugby 

Austin Elite Rugby is a Professional Rugby team based in Austin Texas, and we are excited to bring Professional Rugby to Central Texas and the City of Austin.

As a proud member of Major League Rugby, Austin Elite Rugby embodies the sport’s inclusive ethos. Developing players from youth to professional is at the heart of Austin Elite Rugby, creating a world-class experience for players and fans to enjoy the game.

Facebook:    @austineliterugby
Twitter:        @Austin_E_Rugby
Instagram:   @asutineliterugby
YouTube:      Austin Elite Rugby


Umbel helps the most admired companies in sports and entertainment collect, unite, and act on first-party customer data to increase engagement, revenue, and fan loyalty. With unprecedented audience insights, teams, venues, and brands keep audiences engaged throughout the entire event. Founded in 2010, Umbel is headquartered in Austin, Texas.

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Issued by 
Austin Elite Rugby

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