Jumbo Shrimp select Umbel as platform for fan engagement

Umbel helps Jumbo Shrimp understand and serve Crustacean Nation

JACKSONVILLE, Fla. – To understand and better engage the fans in Crustacean Nation, the Jacksonville Jumbo Shrimp are partnering with Umbel as their platform for fan engagement.

Collaborating since before the 2018 season, Umbel helps the Jumbo Shrimp get to know fans more deeply, provide a more tailored experience of affordable family fun at the ballpark and throughout the year, increase engagement, sell more tickets, and find the right partners to help tailor the ballpark experience at the Baseball Grounds of Jacksonville.

“We are constantly seeking input and feedback from our fans, and Umbel helps us engage with Crustacean Nation,” said Jumbo Shrimp owner Ken Babby. “Knowing our fans better helps us deliver the best in affordable family fun.”

“Minor League Baseball fans are incredibly passionate about teams like the Jumbo Shrimp, and we’re proud to work with Jacksonville in reaching their best fans and uncovering new ones,” said Natasha Morgan, Vice President of Marketing, Umbel. “We’re excited to work closely with more teams across MiLB to create engaging fan experiences that leverage fan data.”

ABOUT UMBEL: Umbel helps the most admired companies in sports and entertainment collect, unite, and act on first-party customer data to increase engagement, revenue, and fan loyalty. With unprecedented audience insights, teams, venues, and brands keep audiences engaged throughout events. Founded in 2010, Umbel is headquartered in Austin, Texas. In 2018, Umbel merged with the social valuation platform, MVPindex. Connect on  Twitter, Facebook or LinkedIn.

ABOUT THE JUMBO SHRIMP: The Jacksonville Jumbo Shrimp offer affordable family fun at the Baseball Grounds of Jacksonville. Their inaugural season garnered the Southern League’s Don Mincher Organization of the Year, Promotional Trophy, and Jimmy Bragan Executive of the Year, won by General Manager Harold Craw. To experience the excitement with the terrific value of ticket and group options, call the Jumbo Shrimp at (904) 358-2846 or visit www.jaxshrimp.com.

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