“At a glance, you might think an NBA basketball team, especially one winning championships, would essentially sell itself. The fan base is massive and dedicated. The money appears to flow mightily.
But Mike Malo, former vice president of brand and marketing for the San Antonio Spurs, would have you know that fan bases grow older and there are competitors around every corner. So, even if you have Tim Duncan and a handful of championship rings, you have to keep finding the next group of fans.”