Umbel joins LPGA Family as Official Marketing Partner

LPGA looks to utilize Umbel’s platforms to broaden fan base and enhance global reach

DAYTONA BEACH, Fla., March. 6, 2018 – The Ladies Professional Golf Association (LPGA) announced today that Umbel, an innovative company that specializes in highly targeted marketing campaigns and fan engagement, has been named an Official Marketing Partner.

Umbel will help the LPGA analyze fan behavior and brand affinities, and will also assist in formulating revenue-driving campaigns during the 2018 LPGA Tour season.

“We’re excited to work with the LPGA in understanding, reaching and delighting their global fan base,” said Natasha Morgan, Vice President of Marketing, Umbel. “Umbel is committed to continuing to help world-class organizations tap into and take action on unprecedented amounts of fan data.”

The partnership will also include some on-site hospitality and digital awareness on, as well as involvement at some of the LPGA’s women’s leadership summits throughout the year.

“We are thrilled to have Umbel on board as part of the LPGA family and we look forward to utilizing their platforms to broaden our fan base and enhance our global reach,” said Kelly Hyne, the LPGA’s Senior Vice President of Strategic Partnerships.

About Umbel

Umbel helps the most admired companies in sports and entertainment collect, unite and act on first-party customer data to increase engagement, revenue and fan loyalty. With unprecedented audience insights, teams, venues and brands keep audiences engaged throughout events. Founded in 2010, Umbel is headquartered in Austin, Texas. Connect with us on Twitter, Facebook or LinkedIn.

In 2018, Umbel plans to merge with MVPindex. Founded in 2013, MVPindex was the first social media intelligence platform to analyze athletes’ social media portfolios and calculate their digital brand value. Today, MVPindex offers real-time analytics on more than 65,000 athletes, entertainers, teams, leagues, and brands ranked across the most popular social platforms. Learn more about MVPindex at

About the LPGA

The LPGA is the world’s leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official development and qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Teaching and Club Professionals directly impact the game through teaching, coaching and management.

The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental and humanitarian golf initiatives, such as LPGA*USGA Girls Golf.

Follow the LPGA on its television home, Golf Channel, and on the web via Join the social conversation at, and, and on Instagram and Snapchat at @lpga_tour.

Photo Credit: Getty Images 2015

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