Curated Segments

Target premium sports fans.

Uncover your best audience segments

You know you need to segment your fans for your marketing and ticketing campaigns. But are you using the best segments that will deliver you and your team the most revenue? How about we identify and curate those high-value segments for you.

Campaigns as unique as your fans

Drive hyper-targeted campaigns to segments that will maximize revenue, including:

  • Premium buyers
  • Opponent affinities
  • Weekend vs weekday preference
  • Theme nights
examples of curated audience segments

How does it work?

With specialized data mining and segmentation practices, Umbel creates evergreen segments so you can drive forward your business goals while delivering ROI and maximizing efficiency.

Want to get started? If you’re already an Umbel customer, reach out to your Customer Partner. If you’re not (yet), request a demo to see how we can help you reach your most valuable fans.

Which fans do you want to reach?