Resource Library


Supercharge Sponsorships Feat. Brooklyn Sports
SportTechie: Create the Ultimate Fan Experience
Marketing When Fan is King feat. COTA, FloSports


6 Revenue-Optimizing Fan Segments (Feat. Florida Panthers)
5 Steps to Prepare for GDPR
Building a Revenue-Driving NHL Data Strategy
SXSW: Marketing when Fan is King
Ethical Data Collection Best Practices
Supercharge Sponsorships Feat. Brooklyn Sports
6 Steps to Becoming a Sports Data Innovator (Feat. Suns, Pacers, and Panthers)
Convert Entertainment “Likes” into Revenue
Brooklyn Sports Turns Unknown Fans into Ticket Buyers
Prepare for Data-Powered Festivals
Pacers Sell More Tickets with Data
From Maybe to Member: Museum of Nature & Science
Uncovering Leads with Lookalike Modeling
Sports Fan Data to Dollars
Diagnose and Clean Dirty Data
YMCA: Driving Membership, Donations, and Better Programs
Turn Membership “Likes” into Data and Dollars
Guide to Unifying Customer Data
10 Ways to Increase Conversions with Data
Umbel and Lodestone Join Forces (Webinar)


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Guides & Reports

MVPindex MLB Social Insights
GDPR Checklist
13 Most Valuable Fan Segments
Sell More Tickets and Maximize Sponsorships
Convert Facebook Likes to Cash
10 (Specific) Ways to Increase Conversions
SportTechie: Create the Ultimate Fan Experience
NFL Social Media & Fan Insights
NHL Social Media & Fan Insights
Unifying Customer Data
MVPindex NFL Draft Best Practices
5 Steps to Boosting Ticket Sales
State of Beacon Tech
Beyond the Data Warehouse
Artificial Intelligence for Marketers
Best Interactive Visualizations
Nonprofit’s Guide to Big Data
Holiday Data Collection Guide


SXSW: The Future of Sports Marketing
Umbel Overview
Turner + NCAA Collect Fan Data
How Sports Leaders Leverage Umbel to Engage Fans
Pacers Sell Tickets with Data
COTA Success Story
Umbel & Lodestone Join Forces
SXSW Data Discoveries
ACL Live Success Story
Denver Museum Engages Members
Front Gate Tickets Success Story
Umbel and Vox Kick Off SXSW

Case Studies

Denver Museum of Nature & Science
Munster Rugby
ACL Live
Brooklyn Sports & Entertainment
Florida Panthers
Circuit of the Americas
Phoenix Suns
YMCA of Austin
Oregon Ducks
Front Gate Tickets
Indiana Pacers

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