It takes most companies up to 14 days to create custom segments after pulling data from multiple disparate sources, platforms and teams. With Umbel you can combine segments and build highly actionable customer cohorts in under a second, making it by far the fastest in the market.
Umbel’s Digital Genome® audience analysis technology can sort through 18,446,744,073,709,600,000 audience profiles in less than one second. Create custom segments easily using simple AND, OR and NOT logic. You can combine segments based on behavioral tags, brand affinities, demographics and more. You can filter this audience by date ranges or other attributes.You can then activate this audience to drive ROI via email campaigns, activators, Reach Extension campaigns, premium sponsorships and more.