Music festivals are experiencing a dramatic rise in popularity. EventBrite reported that consumer spending on live music is up by 66% over the last four years and that 42% discover music by streaming.

So how are entertainment companies using fan data to optimize the music festival experience?

Watch our on-demand webinar where Dave Cedrone of Umbel will share how entertainment companies are using data before, during and after festivals to:

  • Get a clear picture of their fan demographics - everything from age, spending habits to favorite foods and artists

  • Identify superfans & highcap spenders

  • Find the perfect sponsors

  • Collect in-venue data via Beacons, Wi-Fi & RFID

  • Create the ultimate fan experience