If being a data innovator at your organization is on your agenda, watch our webinar, Doing Data Like a Boss.
Join Christopher Kaiser, Senior Manager, Brand Activation for the Phoenix Suns, Rich Meharey, Marketing Manager for the Florida Panthers and Jeff Tzucker, Director of Digital Marketing for the Indiana Pacers to learn how they became the data innovators at their companies.
Maria Stansberry, Senior Director of Product Marketing at Umbel, led a lively Q&A about how these individuals were able to:
Define the metrics that mattered most
Choose a channel and understand what was driving strategy
Define gaps, look for benchmarks and pilot some experiments
Quantify the results and share their learnings
Start looking to incorporate other channels
Use fan data to make the whole organization smarter