If being a data innovator at your organization is on your agenda, watch our webinar on Doing Data Like a Boss.

Join Christopher Kaiser, Senior Manager, Brand Activation for the Phoenix Suns, Rich Meharey, Marketing Manager for the Florida Panthers and Jeff Tzucker, Director of Digital Marketing for the Indiana Pacers to learn how they became the datainnovators at their companies.

Maria Stansberry, Senior Director of Product Marketing at Umbel, led a lively Q&A about how these individuals were able to:

  • Define the metrics that mattered most

  • Choose a channel and understand what was driving strategy

  • Define gaps, look for benchmarks and pilot some experiments

  • Quantify the results and share their learnings

  • Start looking to incorporate other channels

  • Use fan data to make the whole organization smarter