Building a Revenue-Driving Data Strategy
With more fan data available than ever before, fan data must be central to your organization. Simply collecting that data, though, doesn’t mean you’re collecting the right data you can act on throughout this season and beyond.
Watch our on-demand webinar exclusively for NHL teams with Genya Adesso, VP of Marketing at the Florida Panthers and Matt Gardner, Sr. Director of Digital Strategy for the St. Louis Blues where you’ll learn how they’re:
• Building robust data-capture strategies
• Identifying their most valuable—and actionable— data
• Creating highly targeted, revenue-driving fan segments (e.g., Lookalike modeling, “Superfans”)
• Improving social advertising results and reach their most valuable fans