Reach and Acquire Your Best Fans (Ft. The Florida Panthers)

6 Revenue-Maximizing Audience Segments

You might think it’s easier than ever to reach fans, but when we view 4-10,000 ads a day, billboards and television ads aren’t going to cut it when you need to drive attendance, sell merchandise, and make sponsors happy.

So with all that competition, how do you make your audience take action? The NHL’s Florida Panthers have figured out how data can help them acquire fans and reach them at the right time with the right message.

Watch our recorded webinar with Amanda Cifu, Sr. Marketing Manager at the Florida Panthers, where you’ll learn how they’re:

  • Using digital campaigns to acquire more data on current fans and finding new ones
  • Segmenting their fan base to maximize reach and revenue
  • Creating personalized messaging to resonate with every fan
  • Getting creative with targeting beyond demographics and remarketing

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