Turn Membership “Likes” into Data and Dollars
For memberships, it’s not enough to know what brands someone likes, so being able to segment your audience by their interests and the causes they’re interested is crucial to a targeted digital strategy.
In this webinar, we cover how to go above and beyond the basics in your campaigns, including:
- Why you don’t necessarily want to take donations directly on Facebook
- Tax credits vs emotions in ad campaigns
- How the last 3 days of the year can make or break the next year
- The difference between quantity of audience data and depth of audience data