Use Data to Drive YMCA Memberships and Donations, and Improve Programs

If being a data innovator at your membership organization is on your agenda, you’re going to need to watch this.

Join Leilani Perry, Director of Marketing and Communications for the YMCA of Austin and Sarah Meredith, Product Marketing Manager at Umbel to learn how the YMCA uses member data to improve programs, increase membership and drive revenue.

You’ll learn how to:

  • Get a clear picture of your current constituents and their program preferences in just minutes
  • Use existing data to find new donors that look like past donors
  • Find new ways to segment your constituents in order to find the best possible sponsors
  • Better understand new and existing constituents who are most likely to contribute

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