Businesses large and small are taking steps to extract more value from their data. Traditionally, the data infrastructure budgets for a company rested in the hands of the IT department. Now, marketing, sales and business teams are becoming more involved in data warehouse decision making. Harnessing big data is clearly a critical component of staying competitive, and there is no reason why non-technical professionals shouldn’t have direct access and tools to leverage data to achieve their business goals. There are five key needs most businesses are seeking to fulfill with a data warehouse implementation.